Our Welcome Ambassadors have been busy greeting visitors enjoying holiday shopping and festivities throughout our area. One Welcome Ambassador witnessed and photographed both a wedding and a proposal in the Union Square Park, both on 23 December!

The San Francisco Standard wrote an article and produced a video focused on a day in the life of one of our ambassadors, Brian Debellevue. The article was shared through Mayor Breed’s and SF Travel’s social media channels. Enjoy the story here.

The size of our team has stayed constant, and we are continuing to recruit more ambassadors. As a reminder the program operates 7 days per week and hours vary based on location and day of the week, generally between 8am to 8pm in key areas frequented by visitors and office workers. During the height of a weekday there are still approximately 14 ambassadors on duty and on weekends, there are about 20 ambassadors. We will grow the team to about 50 ambassadors deployed at the height of day. Since the last newsletter in addition to their regular locations, the ambassadors have been deployed to support special events such as:

  • Hilton Hotel VIP, future meeting planner group on 30 November
  • San Francisco Travel Annual Luncheon on 1 December
  • Let’s Glow SF opening on 3 December and throughout installation
  • Holiday Trolley Carolers at Yerba Buena Gardens on 3 December
  • SEMICON and DAC, simultaneous conventions 5-9 Dec
  • Cannabis convention 15-17 Dec

Please let us know if you would like Welcome Ambassadors to support your district’s or business’s special event or team members returning to the office. We will do our best to accommodate your request based on location and availability of ambassadors.

Despite the very mixed weather the Welcome Ambassadors continue to provide a friendly welcome during commute hours at the main transit stops from Powell St to the Ferry Building, as well as offering help with directions, recommendations and assistance in key tourist areas including Fisherman’s Wharf, Chinatown, and North Beach. A map of where ambassadors are present can be found here From the program’s soft launch on October 7 to December 31, the ambassadors have had over 200,000 interactions with visitors, office workers, commuters, and residents. The figures below are from 1-31 December:

  • Attraction/Museum Info Provided: 16,865
  • Business Contact: 191
  • Business Information Provided: 4678
  • Collateral Provided: 72
  • Directions Provided: 14,125
  • Event Information Provided: 426
  • Hospitality Escort: 431
  • Photo Assistance Provided: 5,937
  • Positive Neighbor Engagement: 1819
  • Program Info Provided: 126
  • Public Greeting: 178,964
  • Restaurant Recommendation: 445
  • Translation Provided: 16
  • Umbrella Escort: 23
  • Welfare Check: 18

Help us spread the word about the Welcome Ambassadors! Feel free to share this update with your team members and follow San Francisco Travel on social media and like/share updates about the program:


You can also post photos of ambassadors with the hashtags:


We are currently working on a marketing kit with templates for your social media platforms and newsletters. We hope you will help us market and amplify this program that supports San Francisco’s economic recovery.

We wish everyone a healthy, happy, and prosperous New Year and look forward to connecting with you.

About the Program
The San Francisco Welcome Ambassadors Program is a two-year investment funded by Mayor Breed to help welcome workers and visitors back to downtown and to several key tourism destinations.
The San Francisco Tourism Improvement District will oversee the grant and have contracted with Block by Block to staff the program. A map of where ambassadors are present can be found here.

Contact Information

Mandy Hall, San Francisco Tourism Improvement District
Email: mandy@sftid.com
Phone: (415) 871-7078